Poking fun at Paris leads to a lawsuit for Hallmark
KANSAS CITY, Mo. — "That's hot." A lawsuit says that's Paris Hilton's remark.
...Hallmark Cards says it was just dishing up satire with a greeting card spoofing "Paris' First Day as a Waitress." There's a photo of Hilton's face superimposed on a cartoon waitress telling her customer, "Don't touch that, it's hot." The customer asks, "What's hot?" and the waitress says, "That's hot."
...
Legally, the question isn't "What's hot?" but who owns the rights to "That's hot." A lawsuit against Hallmark, filed last week by the heiress, notes that the federal patent office in February issued to her a registered trademark on the term "That's hot" for its use in apparel.
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